Report: More than half of Net users access streaming media
Music Industry News - as it happens
Source: Mi2N - May 8, 2002
Of some 771 US consumers who used the Net recently, more than half (56%)
accessed some form of streaming media, defined as viewing video clips or
listening to the news or music, says a new CTAM report. In addition, more
than one quarter (27%) said they're very, or somewhat, likely to pay a
transaction fee to view full-length movies on their PC. And at least one in
five consumers said they're very, or somewhat, likely to pay for music (23%)
or live sports events (20%) on the Internet.
"With high speed Internet access becoming more popular and mainstream, the
Internet is turning into a major delivery mechanism for entertainment and
information that was once reserved for television," said Jinling Elliott,
CTAM VP of Research.
"Our research suggests that there may be opportunities for a
transaction-based business model for streaming content," Elliott said.
"Cable operators may use streaming media to drive penetration of high speed
modem and home networking services, and cable programmers will want to
explore streaming media as a promotional tool and as a source of incremental
revenue," Elliott continued.
* One out of three consumers said they've toured travel destinations online
(34%) and listened to music on Net radio stations (32%).
* More than one in five respondents said they've watched news clips (26%) or
downloaded music (21%) online.
* Nineteen percent of consumers said they've taken virtual tours of homes
available for sale, and 14% said they've watched clips of product
demonstrations, such as cars.
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