European DTV OK, gloomy forecasts notwithstanding, say firm
Music Industry News - as it happens
Source: Mi2N - May 28, 2002
England's Strategy Analytics firm says in spite of "turmoil and failed
services", it believes there be only a slight reduction in overall digital
tv uptake during 2002.
"The number of European homes acquiring digital TV this year will now reach
7.3 million, 0.1 million fewer than the previous Strategy Analytics
forecast," it says, continuing, "58% of new digital TV customers will choose
a satellite service, while 36% will opt for cable.
"The biggest impact of recent developments, such as the collapse of ITV
Digital and Quiero TV, is that only 300,000 European households will acquire
digital terrestrial television this year, compared to an earlier estimate of
600,000. Consumer confidence in this technology is likely to have been
severely eroded, and there are continued doubts over a viable business model
to support it.
In the longer term, dedicated free-to-air set-top boxes will secure a market
niche and in the UK, for example, demand for such devices will reach over
200,000 units this year, and 900,000 annually by 2008, predicts the company,
adding, "11% of European homes will have digital TV via terrestrial by 2008,
compared to 32% via cable and 29% via satellite."
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