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Virgin Radio rulz the wavz
By Jon Newton, p2pnet.net
(more articles from this author)
2002-05-31
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Music Industry News - as it happens
Source: Mi2N - May 28, 2002

London-based Virgin Radio, which simulcasts its AM and FM programming on the Net, was back on top of the MeasureCast Top 25 Internet radio stations chart during the week of May 13- 19. It streamed a total of 377,891 hours to an audience of 68,835 during the week of May 13.

Virgin and JazzFM have been battling for first place all year but may soon see increased competition from The New York Times' WQXR- FM, which finished the week in third place. "WQXR streamed 43,099 more hours than it did the week before, and saw its audience grow by 13,965 listeners from the previous week," says Measurecast.

Demographic Highlights for the Week of May 13-19
- 76% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific
- The peak listening day was Tuesday, with 19% of all total time spent listening.
- 10% of the week's Internet radio listening took place over the weekend.
- 28% of Internet radio listeners were between the ages of 25 and 34.
- 56% were younger than 35, 29% were younger than 25, and 7% were older than 55.
- In the U.S., 32% of listeners resided in the South; 30% lived in the West, 20% were in the Northeast, and 18% tuned in from the Midwest.
- 70% of listeners were men; 30% were women.
- Top streaming nations include the United States, the United Kingdom, Canada, Japan and Mexico.

Related News from Mi2N:
» Virgin Radio Back On Top Of Measurecast Weekly Internet Radio Stations Ranking


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