MusicDish e-Journal - September 23, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Can DTT in Europe rise from the ashes?
By Jon Newton, p2pnet.net
(more articles from this author)
2002-07-09
Comment | Email | Print | RSS

Music Industry News - as it happens
Source: Mi2N - July 7, 2002

Digital terrestrial TV (DTT) has suffered from a combination of poor marketing, halfhearted government support, and poor targeting of services, states a new Yankee Group Report, "ITV Update, Part 1: DTT Down, But Is It Out?"

The report, which analyzes the recent turmoil in the UK, Spain, and Sweden, says, "This last flaw has been driven by a split focus on high-end functionality and low-end programming by DTT operators and technology providers."

However, DTT isn't finished, according to report author Scott Smith who says, "While DTT's problems seem massive at the moment, strategies are redirected to encourage households that are less technologically advanced to adopt simple, low-cost DTT.

"A redistribution of licenses is now underway, but we see this followed by a rationalization of programming costs, and an increased role for the public sector in set-top box distribution. The key strategy for the DTT market will be to begin at the beginning--create a simple DTT product that consumers can afford, then enable a clear upgrade path that gives consumers real control over their viewing choices, not pitching a complex interactive service at mid-market households."

The Report concludes that analog signal cutoffs will be pushed out several years because of "current problems," and that, "national governments are unlikely to manage a fresh restart of industry development".

Yankee Group adds that it expects "concerned regulators" to take short-term political opportunities to let new operators step in and try to repeat past DTT scenarios, but with, "more logical distribution of STBs and licenses".

Related News from Mi2N:
» Digital Terrestrial TV Likely To Rise From The Ashes In New Form


Home » News Beat » Can DTT in Europe rise from the ashes?
Permalink:http://www.musicdish.com/mag/?id=6339
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

News Beat

» indieOn Connects Music to the Blockchain

» 13 Music Label Sold to MTN

» Darcus Beese Named President Of Island Records

» ASCAP Revenues Top $1.144 Billion In 2017

» BMG Appoints New Creative Directors In Nashville

News Beat Directory



» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia

» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China

» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value

» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Royale - Playground (Single)

Make A Wish With Catherine Duc's 'Stargazing' Remix Of Ben Hobbs' 'Blind To You'

Asian Pop Queen Celest Releases Debut English Single/Video "I Got Him"

Cinq Music Partners With Janet Jackson For First Independent Release On Her Rhythm Nation Records

Rick Vines Debut Release "So Happy!"

IES 18 Explodes With WARPED Kevin Lyman’s 1st Appearance After 24 Year Run

OcnSide Releases Summery Indie-Pop Single “Taking Me Over”



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships