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Teen Power
By Jon Newton, p2pnet.net
(more articles from this author)
2002-08-20
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Music Industry News - as it happens
Source: Mi2N - August 14, 2002

Teens who say that they "sometimes" or "often" decide what brands their households will buy each week are as follows, says an Interep report:

- Toothpaste 58%
- Cereal 64%
- CD Player 57%
- Vacations 52%

In "The Teen Market/ Targeting Generation Y: Marketing Facts and Media Choices," the company says teens - spending $172 billion in 2001 - "exert control" over a variety of personal and household purchases, and that almost all teen spending is discretionary.

According to the report, music continues to be a strong draw for teens. "MTV continues to have the highest concentration of Teens of all cable networks, and Vibe, Spin and Rolling Stone are all among the top indexing magazines," it states. "Youth-oriented musical radio formats also continue to offer prime advertising environments for Teen advertisers, with CHR, Urban, R&B, Modern Rock, Rock and Hot AC stations topping the list for concentration of 12-19 year- old listeners. Almost 90% of teens listen to radio during Monday- Friday drive times, and almost 70% listen during the evening hours of 7P-11P."

Related News from Mi2N:
» Interep Study Shows Power Of Teen Consumers


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