IFPI Issues Copy Control Symbol for CDS
Much of the bad feelings and press around copy-protected CDs is all the secrecy surrounding it. Information regarding CD titles equipped with the technology have been largely kept away from the
public in the hope that it could be slipped in without anyone being the wiser. As you all know, the reverse happened: an unhappy surprise for consumers purchasing the CDs, faced with technical glitches and incompatibilities - that is unless you had a felt marker. We, therefore, feel that the release of a logo to help consumers identify protected CDs by the IFPI is certainly a step in the right direction. And with a little luck, it may transcend its otherwise negative connotation and reach the heights of stardom in an MTV Video Of The Year Award.
But seriously, the is only a small step as the logo is 'optional.' In the case of the 'Parental Advisory' logo, once the recording industry realized that it would in fact boost sales, it became an 'apparel necessaire.' It's far from clear though that a logo advising consumers that the product is 'technically defective' will help already lackluster CD sales. Nonetheless, if the RIAA and its members is serious of protecting artists' copyrighted works, they should actively support this measure of consumer awareness and apply it consistently for all CD releases employing copy-protection technology. We concur with Lucy Cronin, Director of the Global Entertainment Retail Association (GERA) Europe: "Obviously, the individual and collective use of the logo in the marketplace by content owners is necessary for the success of this voluntary logo which, if implemented across the board, should provide the end-customer with enough information to know what they can and cannot do with the music they are purchasing. Properly informing the customer should always be a goal of the entertainment industry." Otherwise, the IFPI graphic designers would have just wasted their time.
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» IFPI Announces New Optional Copy Control Symbol For CDs
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