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Legal Elvis - 'free' in Europe
By Jon Newton, p2pnet.net
(more articles from this author)
2002-10-08
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Music Industry News - as it happens
Source: p2pnet.net - October 1, 2002

For one week starting on October 3, European music lovers were able to download, stream or burn tracks from 6,000 artists ranging from ColdPlay to Elvis Presley.

It was all part of a scheme by OD2, a digital music distribution firm co- founded by none other than Peter Gabriel to, in effect, convince file sharers that 'Hollywood' is just as good as 'pirate'.

An October 2 Reuters story had OD2 salesman Ed Averdieck saying, "We need to show the public that instead of downloading from ... one of the file- swapping services, you can download from the legal sites."

OD2 is being helped by record labels including EMI and BMG, plus their retail and Internet partners, "to allow consumers to sample the subscription services as part of the marketing initiative", says Reuters.

Guileless downloaders were able to register on www.msn.co.uk, www.tiscali.co.uk, freeserve.co.uk, ministryofsound.com and www.hmv.co.uk, for five pounds (about $US7.80) worth of digital music to sample or burn. Streaming for a single listen came to one penny, downloading, 10 pence and burning, one pound.


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