BMG Preps Consumers on Copy-Protected CDs
Remember all the dirt surrounding the release of Natalie Imbruglia's "White Lilies Island" by BMG? The label, which had employed Midbar Tech's Cactus Data Shield copy-protection technology for the release, was faced with consumer ire, bad press and a humiliating reversal by substituting (upon request) the CDs with unencrypted versions. But the fact is that between Macrovision Corporation's recent acquisitions of Midbar Tech and TTR Technologies, to the release of an optional copy-protection warning label by IFPI and increasing number of planned releases by major labels, 2002 is shaping up as the year of copy-protected CDs. (see "2002: A Make or Break Year For CD Copy-Protection")
In an effort to avoid other 'Imbruglia' fiascos, BMG Europe has launched a major awareness campaign with a new site meant to educate consumers on the need for copy protection, while helping them face the transition. In addition to a general statement on BMG's copy protection strategy (customized to the specific laws of each EU nation), the site includes advisory logos on whether a CD plays exclusively on CD audio players on CD sleeves as well as on notices posted in online retail outlets. In an acknowledgment of persistent technical incompatibilities with certain hardware, the site will also offer BMG customer consultants to help consumers deal with the unavoidable hurdles.
"Obviously, we want our products to work everywhere," stated Martin Schaefer, Legal Counsel BMG Europe. "Of course, record companies would never go against their buyers."
Related MusicDish e-Journal Articles:
» 2002: A Make or Break Year For CD Copy-Protection (2001-12-12)
Related News from Mi2N:
» BMG Europe Launches Website On Copy Protection
» BMG Company Statement On Copy Control
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