First Live Video Broadcast Over Satellite Radio
Sirius says its live video broadcast over its satellite radio system made it the first satellite radio company to demonstrate video capability. This could enable subscribers to receive video transmissions, in addition to the company's offering of music, news, sports and entertainment,it states.
Currently, Sirius uses its satellite broadcast technology to transmit 100 digital streams of entertainment that include 60 streams of 100% commercial-free music, and 40 streams of news, sports and entertainment for $12.95 per month. "Unlike today's radio channels, these digital streams from SIRIUS can also carry video signals or other data," it states.
"Sirius is the only satellite radio company that features statistical multiplexing technology, which allows us to maximize the utilization of our bits," said Larry Pesce, vice president of Product Management and Strategic Planning.
"This technology not only lets us dynamically allocate bandwidth to where the music needs it, but also gives us the flexibility to use those bits to transmit other data, which could include stock quotes, news clips, kid shows, sporting events, movies, along with many other types of content and applications."
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