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Vitaminic Merges with European Mobile Provider
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2003-02-07
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We haven't heard much from European online music distributor (OMD) Vitaminic in quite a while. There was time when many in the industry were bullish on Vitaminic, especially after the purchase of MP3.com by Vivendi Universal and the company's ability to sustain its share price in the face of a crashing stock market. Zoom forward and it appears that the powerful OMD had been relegated to the bin of irrelevance, surpassed by file sharing, labels' online music efforts MusicNet & pressplay as well as the growth of competing services such as Rhapsody. Even in its own backyard, OD2 managed to steal its mantle as it embodied Europe's major digital music initiative.

In a move to place the OMD back on the map, Vitaminic and European interactive mobile service provider Buongiorno announced a merger "to strengthen the growth potential of its business streams, to expand its portfolio of products and services, to control its cost structure and, therefore, to reach the EBITDA break-even in year 2003, with combined revenues in the range of Euro 52 to 56 millions."

Vitaminic CEO and founder Mr. Gianluca Dettori noted: "Thanks to the synergies between Buongiorno's distribution and marketing platform and Vitaminic's assets and multimedia content, the merger will create a brand new operator, with a unique competitive position, ready to exploit the great opportunities of upcoming broadband and third generation networks."

Related News from Mi2N:
» Vitaminic And Buongiorno Sign Definitive Merger Agreement


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