Youth Rules the Cutting Edge of Music
While FullAudio's targeting of older music listeners as the
next untapped digital market makes some sense and allows the
company to carve a viable niche, the cutting edge of music
distribution & interactivity will remain in the hands
of the youth.
IPSH!net, a wireless marketing and technology firm, shared
results from a mobile marketing campaign with Universal
Music Group to place Nelly's video "Air Force Ones" on BET's
"106 & Park." Opt-in fans were sent messages inviting them
to call Nelly's voice message inviting them to vote for his
video on their phones.
* 67.8% responded to the SMS message by calling the number
* of those, 58.5% (or 39.7% of all fans) voted for the video
* the video went to #3 on BET's "106 & Park"within days of
Considering nearly half of those aged 18 to 24 use
text-messaging features on their mobiles, youth is likely to
set the beat for the industry in the forseeable future.
Related News from Mi2N:
» IPSH!net And Universal Records Report Strong Wireless Marketing Results