Fullaudio Targets Graying Downloaders
One of the major challenges facing the music industry is
that their most coveted clients, teens & tweens, are also
the most likely to download free music & use file sharing
software like Morpheus or KaZaA. Older music listeners have
largely been left out of the digital frenzy though they may
in fact represent the digital music's untapped market.
Not for long though as FullAudio unveiled its strategy for
the upcoming version of its service to be launched in March.
Reflecting its emphasis on New Enthusiasts (family-oriented,
demanding consumers who are likely to own several high-end
entertainment-related products), the service will feature 36
channels, ranging from "Mondo Retro," showcasing 80's
alternative music, and "Hits Happen," the company's Top 40
channel. Subscribers will also be offered compilation music
bundles called "TrackPaks," history-focused music programs
(TrackTalks) as well as full-length albums and collections
by leading artists. The strategy is not so much a brainstorm
as a reflection of FullAudio's community: a subscriber base
with an average age of 44 with Faith Hill and Norah Jones as
top downloaded artists versus p2p system favorites Eminem
and Blink 182.
Maybe they could ship a Clapper with each subscription!
Related News from Mi2N:
» Fullaudio Unveils Its Vision For Digital Music, Staking Its Claim On An Untapped Market
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