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Why Every Music Exec Needs an iPod
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2003-03-08
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There is a new wave of digital music companies emerging from the ashes of the dot-com crash that are taking a very different approach from their belated predecessors. Companies like MP3.com, Riffage & Garageband shared a central premise: battling the old boys at their own game by harnessing the magic of new technology. And while the new technology might have looked revolutionary, it was pretty much the same thing the labels had been doing for years: providing a marketing and distribution avenue for recorded music.

A new set of companies, like DiscLive and HearItAgain.net, aim to create new markets by allowing creators to diversify their product line and provide on-demand entertainment to eager fans. HearItAgain.net very much follows the DiscLive concept of providing an on-demand recording of live events, except instead of a CD, it's a MP3 fans can download from the comfort of their own homes, soon after the show. As such, both companies are tapping into a market the major labels have consistently attacked, while delivering a product consumers clearly want: on-demand highly customized and/or personalized content.

And what inspired founder Mike Corso to understand what has escaped so many media executives mesmerized by convergence and fancy AI? "Every day I travel with 1,800 songs that are stored on my iPod. Regardless of where I am, I can listen to ANY song in my music collection.... and I can (and do) play it through many sources (home stereo, car stereo, boom box, etc.). To me, the message is simple: the CD is dying and portability of one's own music tonnage will be commonplace for millions of music lovers."

Related News from Mi2N:
» HearItAgain.net To Sell MP3 Downloads Of Live Concerts


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