Live365 Launches 'Online Music Library'
When the networked music revolution was launched, an
imperative word was 'free,' as much else that characterized
those early euphoric years. Upload your music for free, a
band web page for free, free web-radio play, free promo and
career management tools. For the dot-coms, it appeared to
make sense in building a customer base, especially when
comparing its relative cost to traditional alternatives.
And the exposure artists could tap into appeared as the
'Holy Grail' for struggling indies. But in both the case of
dot-coms and musicians, monetizing on those new markets
proved far more difficult than had been imagined. Reluctance
to paying for premium services that provided marginal
added-value to the core free service questioned the latter's
entire 'raison d'etre.'
In contrast, round II in the music revolution is all about
creating value and translating it into hard cash. Live365,
which made its name empowering its members into webcasters,
provides a perfect example in its Online Music Library,
launched at SXSW. In this case, Live365 is building on its
network of over 5,000 webcasters to act as a virtual record
pool, providing Internet DJs with much-needed material while
streamlining musicians efforts to gain web airplay. Starting
at an affordable $25, the service is likely to be a win-win
for Live365, its webcasters & artists.
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» Live365 Launches "Online Music Library" For Labels And Artists Seeking Airplay
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