MusicDish e-Journal - March 20, 2018
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Live365 Launches 'Online Music Library'
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
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When the networked music revolution was launched, an imperative word was 'free,' as much else that characterized those early euphoric years. Upload your music for free, a band web page for free, free web-radio play, free promo and career management tools. For the dot-coms, it appeared to make sense in building a customer base, especially when comparing its relative cost to traditional alternatives. And the exposure artists could tap into appeared as the 'Holy Grail' for struggling indies. But in both the case of dot-coms and musicians, monetizing on those new markets proved far more difficult than had been imagined. Reluctance to paying for premium services that provided marginal added-value to the core free service questioned the latter's entire 'raison d'etre.'

In contrast, round II in the music revolution is all about creating value and translating it into hard cash. Live365, which made its name empowering its members into webcasters, provides a perfect example in its Online Music Library, launched at SXSW. In this case, Live365 is building on its network of over 5,000 webcasters to act as a virtual record pool, providing Internet DJs with much-needed material while streamlining musicians efforts to gain web airplay. Starting at an affordable $25, the service is likely to be a win-win for Live365, its webcasters & artists.

Related News from Mi2N:
» Live365 Launches "Online Music Library" For Labels And Artists Seeking Airplay

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