More Hot Air On File Sharing
Nielsen/NetRatings provided good news for at least some music industry executives as a recent survey contradicted the popular belief that file sharing deters music purchasing. The survey by the web tracking firm found that file sharers were in fact "111% more likely to purchase rap music than the average Internet user over the past three months," followed by dance/club music (106%) & alternative rock (77%). What's more surprising is that these are the same consumers (young, urban & wired) that the major labels are most afraid of losing to file sharing and presently targeting with lawsuits and hack attacks.
This may also be good news for the movie industry despite consulting firm BearingPoint's warning that their summer blockbusters "may be stolen from the decks of the major studios by digital pirates due to insecure distribution channels." Let them steal it and distribute it! According to Nielsen/NetRatings, such theft and pirated distribution of the most popular movies will drive file sharers straight to their local theaters. No such luck for indie or foreign films, which like Alternative Country, World and Blues music genres, are likely to see little to cheer about.
Are you taking this seriously? What about research firm Ipsos' quarterly digital music study that consistently finds file sharers are five times more likely to burn rather than purchase a CD? The fact is that these 'research' surveys are about as accurate as the exit poll figures on election night. They are an entirely inaccurate tool in determining the real impact file sharing is having on recorded music sales. It holds about as much water as industry organization charts showing how CD sales started dropping as file sharing emerged.
What we do know is that file sharing is inhibiting purchases among some file sharers while boosting it among others. The Nielsen/NetRatings survey appears to indicate that this same 'taketh/giveth' effect could also be felt across genres. In fact, if we were to take an ultra-micro approach to the question, there are likely artists benefitting while Madonna loses.
What we are incapable of saying with any statistical & scientific certainty, despite all the 'significant' research, is what the net effect actually is, and not only on recorded music sales, but concert ticket sales, merchandising or even song plugging - and if someone wishes to challenge that claim, I welcome it.
Related News from Mi2N:
» Rap, Dance/Club And Alternative Rock Most Popular With Online Music Downloaders
» Digital Movie Pirates May Steal Studios' Summer Bounty And Stow 'First Prints' On The Net
» indieOn Connects Music to the Blockchain
» 13 Music Label Sold to MTN
» Darcus Beese Named President Of Island Records
» ASCAP Revenues Top $1.144 Billion In 2017
» BMG Appoints New Creative Directors In Nashville
News Beat Directory
» [2018-09-16] Live Nation Electronic Asia Inks Deal With Budweiser For Creamfields Festivals; Together, Creamfields And Budweiser Will Focus On Building Entirely New Content For Dedicated Electronic Music Fans Throughout Asia
» [2018-08-23] Andy Ma Appointed Warner Music China CEO; Andy Ma Has Also Been Appointed EVP, Commercial And Business Development For Greater China
» [2018-08-23] IndieOn Connects Music To The Blockchain; IndieOn Is Confident Of Creating A "music Miner" Who Listens More And Grow Their Token Value
» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group
» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences
» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business
» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group
» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World
» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing
» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership
» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zè
» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance
follow MusicDish on