More Hot Air On File Sharing
Nielsen/NetRatings provided good news for at least some music industry executives as a recent survey contradicted the popular belief that file sharing deters music purchasing. The survey by the web tracking firm found that file sharers were in fact "111% more likely to purchase rap music than the average Internet user over the past three months," followed by dance/club music (106%) & alternative rock (77%). What's more surprising is that these are the same consumers (young, urban & wired) that the major labels are most afraid of losing to file sharing and presently targeting with lawsuits and hack attacks.
This may also be good news for the movie industry despite consulting firm BearingPoint's warning that their summer blockbusters "may be stolen from the decks of the major studios by digital pirates due to insecure distribution channels." Let them steal it and distribute it! According to Nielsen/NetRatings, such theft and pirated distribution of the most popular movies will drive file sharers straight to their local theaters. No such luck for indie or foreign films, which like Alternative Country, World and Blues music genres, are likely to see little to cheer about.
Are you taking this seriously? What about research firm Ipsos' quarterly digital music study that consistently finds file sharers are five times more likely to burn rather than purchase a CD? The fact is that these 'research' surveys are about as accurate as the exit poll figures on election night. They are an entirely inaccurate tool in determining the real impact file sharing is having on recorded music sales. It holds about as much water as industry organization charts showing how CD sales started dropping as file sharing emerged.
What we do know is that file sharing is inhibiting purchases among some file sharers while boosting it among others. The Nielsen/NetRatings survey appears to indicate that this same 'taketh/giveth' effect could also be felt across genres. In fact, if we were to take an ultra-micro approach to the question, there are likely artists benefitting while Madonna loses.
What we are incapable of saying with any statistical & scientific certainty, despite all the 'significant' research, is what the net effect actually is, and not only on recorded music sales, but concert ticket sales, merchandising or even song plugging - and if someone wishes to challenge that claim, I welcome it.
Related News from Mi2N:
» Rap, Dance/Club And Alternative Rock Most Popular With Online Music Downloaders
» Digital Movie Pirates May Steal Studios' Summer Bounty And Stow 'First Prints' On The Net
» Nordic & British Musicians' Unions' Joint Statement on Sexism in the Music Industry
» Women Make An Impact On The 2018 MPG Awards Shortlist
» Two-Sides of Copyright Finance: Sound Royalties & Kobalt
» Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes
» Europe's Digital Music Leaders Form Alliance
News Beat Directory
» [2017-11-21] Joint Statement By The Nordic Musicians' Unions And British Musicians' Union; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe
» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017
» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio
» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business
» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties
» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
follow MusicDish on