MusicDish e-Journal - November 17, 2017
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Is MS Following in Apple's Footsteps?
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
Comment | Email | Print | RSS

So it's not all ad news after all as Apple reported having toped the 2M mark of songs purchased & downloaded from its iTunes Music Store. Apple's unparalleled success has led to a slew of discussion on the computer industry muscling into music... and what about Microsoft?

This was the question emailed to me by Burkhard Reitz, Publisher of the German-based Der Kontakter (, who noted that "when there is a market for something Internet-Business related, Microsoft makes a grab at it. I cannot imagine that they won't [start a similar service as Apple]."


My reply was a clear NO: "Microsoft's primary Achille's Heel in replicating Apple's success is the fear of alienating everyone else in the industry, from film and music to traditional/online retailers, etc... all of whom have bet heavily on its Windows Media technology. To some extent, while Apple has just initiated its move into the consumer music market, Microsoft has long been at work to dominate the B2B side of the business as the underlying technology provider.

"Nor do I believe that Microsoft will be 'tempted' into the Apple model. It could have justified entering the PC hardware market long ago but has consciously opted for a 'wholesale' model where PC manufacturers (Microsoft's retailers) use various ways to push their hardware, and consequently Microsoft software products. Microsoft is of course not alone to forego vertical integration as the model, which has also been strictly followed by Intel - two collaborative monopolies (Wintel) which form the underpinning for a competitive PC market.

"Definitely MSN is a consumer portal, for whom music will only be one and probably not the most lucrative product. And their move in the mobile market has exactly proven my point as major mobile manufacturers are promoting a competing platform to prevent MS from leveraging its monopoly over their market. In then end, I believe that MS will always view licenses from its WM technology more lucrative than 99 tracks."

Sounds logical, right? Seems to make a lot of sense, no? Well someone should tell Bill Gates that as he will unveil MSN's Radio Plus service, the first in the web portal's gambit to monetize content. "I can't go into details, but this is the first of an array of offerings that we hope to deliver in the subscription space--not just in entertainment, but across the board there will be more subscription services," Lisa Gurry, Microsoft's group product manager for MSN, told CNET.

Of course the move places it more in competition with other radio subscription services such as RealNetworks' RealOne RadioPass and Yahoo's Launchcast Plus than actual music retailing à la Apple. Maybe Burkhard was right all along in concluding "that the change from a company that sells B2B-products as the "underlying technology provider" to a consumer-brand has already begun." Whodathought?

Related News from Mi2N:
» ITunes Music Store Tops Two Million Song Downloads

Home » News Beat » Is MS Following in Apple's Footsteps?
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

News Beat

» Women Make An Impact On The 2018 MPG Awards Shortlist

» Two-Sides of Copyright Finance: Sound Royalties & Kobalt

» Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes

» Europe's Digital Music Leaders Form Alliance

» Deezer Becomes Miami Dolphins' Official Music Partner

News Beat Directory

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance

» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe

» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017

» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio

» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business

» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties

» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart

» [2017-11-01] Deezer Becomes Miami Dolphins' Official Music Partner; Deezer's Flirtation With The Sports World Appears To Have Just Begun
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

LOVE MY COUNTRY! Is The Ultimate Compilation Series Featuring 20 Hot New Hits

Getting Restless

Your Favorite Color Releases "Heartache"

Melvin Alan Album "Wonderful Life"

Jean Louisa Kelly Presents A Personal Collection Of Songs From The American Standards And Musical Theater

halie and the moon Signs Distribution Deal For Asia With JVC Kenwood Victor Entertainment

Deadline Looms - The 14th Annual Acoustic Music Awards

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2017 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships