MusicDish e-Journal - February 23, 2018
MusicDish Advertising Network
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Apple's Build or Buy Quandary
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
Comment | Email | Print | RSS

Just when you thought the Apple hype could reach no higher, the buzz machine leaves you with vertigo. Not satisfied with having launched the only successful legal music service or spawning gossip of a possible major label acquisition, Apple is now reportedly contemplating buying out the competition, starting with Roxio/pressplay/Napster.

At least this makes more sense than UMG. Roxio would give Apple some important inroads in the Windows world - you know, the other 95% of the consumer PC market - especially in key sectors, including Roxio's digital media software suite (a longstanding Apple strength), pressplay's digital music distribution infrastructure, and most importantly, rights to a far more extensive catalogue than its current 200,000 titles.


Nor is Roxio/pressplay/Napster the only threat facing the nascent iTunes Music Store. AOL is planning on launching an upgraded version of MusicNet, pressplay's prior alter-ego, while online portals from Microsoft's MSN to Yahoo, as well as heavyweight e-tailer, are considering their own forays in digital music. Apple's 4% market shares is its real Achille's Heal as it risks becoming marginalized in the digital music stampede.

So the question is not whether Apple will become a player in the Windows music market, but whether it will build or buy. My 2 is to stick to the Apple formula. Napster/pressplay is far from being ready-for-market as Roxio is investing an additional $20 million on top of the $40 million pressplay price tag to launch the service. Then there is the Napster brand name, which Roxio staked so much on, that is really a double edge sword as I believe it cannot be disassociated from its "free music" origins in the consumers' mind. Apple has, on the other hand, invested significantly over the last years expanding the Mac brand name well beyond its niche loyalist base.

But the real challenge for Apple is to replicate iTunes' success on the Windows platform. Its current success, like almost everything Apple, is a fluke based on the uniqueness of the Mac market: its vertical integration, brand aura, leadership in innovation, and its users propensity to spend, upgrade & invest in Apple products. Gateway has tried to copycat Apple on so many levels, but to no avail. The upshot is if it can replicate its success on Windows, it won't be 1M downloads in the first week but more like 10M.

Home » News Beat » Apple's Build or Buy Quandary
Email |Print |Comment |RSS

back | top

MusicDish Advertising Network

News Beat

» ICE and Facebook Reach Multi-Territory Music Licensing Agreement

» B-Reel Named Top 10 Most Innovative Company in Music by Fast Company

» VNUE Inc. To Acquire Music Rights Startup Soundstr

» Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist

» Mixcloud Taps Gracenote for Advanced Music Recognition

News Beat Directory

» [2018-02-21] Briony Turner And Alec Boateng Promoted To Co-Heads Of A&R, Atlantic Records UK; Turner And Boateng Will Oversee The Atlantic A&R Team, Joint Projects, As Well As Maintaining Their Own Artist Rosters

» [2018-02-21] ICE And Facebook Reach Multi-Territory Music Licensing Agreement; New Deal Will See Songwriters And Composers Remunerated

» [2018-02-20] B-Reel Named Top 10 Most Innovative Company In Music By Fast Company; Global Creative Agency Receives Honor For Its Award-Winning Gorillaz Campaign

» [2018-02-18] YG PLUS And Gracenote To Bring K-POP To Fans Around The World; Gracenote And YG PLUS To Make All K-POP Music More Searchable And Discoverable On Global And Regional Streaming Music Platforms And Services

» [2018-02-17] VNUE Inc. To Acquire Music Rights Startup Soundstr; VNUE Acquisition Aims To Ensure A Fairer Royalty System

» [2018-02-17] Is Podcasting The New Radio?; 25% Of Surveyed Americans Say They've Listened To A Podcast In The Past Month, Up From Less Than 10% In 2008

» [2018-02-01] Insomniac Announces Inaugural Electric Daisy Carnival China Set To Debut In Shanghai; China Marks EDC's Second Location On The Asian Continent

» [2018-02-01] Viberate & Imogen Heap Strive To Give Equal Opportunity To Every Artist; Heap's Main Role In Viberate's Advisory Team Will Be To Help Further Guide Us Toward A Second To None Service For The Live Music Segment

» [2018-01-22] Italian Independent Music Collective Fil1993 Group Signs With MusicDish*China; MusicDish*China Will Be Developing Their Online Presence And Social Media In China As Well As Releasing Their Catalogue To Chinese Streaming Music Services

» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Hybrid Studios Hosts Annual NAMM Afterparty

High Definition Music Card - The New Way To Experience Music!

DEATH BY MISADVENTURE, New True Mystery Podcast Launches 31st January 2018

Music And Kids Joins Forces With Carnie Wilson, With Plans To Provide One-on-One After-School Music Education To Thousands Of Middle And High School Students

Don Dawil's Valentine's Day Debut Latin Single "Necesito Verte"

Taking Applications - The 23rd Annual USA Songwriting Competition

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks

Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships