MusicDish e-Journal - January 17, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Can Music Save Broadband
By Eric de Fontenay (Founder & Publisher)
(more articles from this author)
2003-06-12
Comment | Email | Print | RSS

New research from Ipsos-Insight, the U.S. marketing research division of Ipsos, would indicate that broadband services are relatively price insensitive, painting a worrisome picture for everyone whose fate is tied to a growing base of bandwidth hungry consumers from device manufacturers to online companies.

The stakes for entire industries as well as the overall economy are enormous. Continued demand for faster processors not only drove PC sales, but the entire software industry and devices from printers to scanners, as well as computerizing corporate and middle America. But demand for more speed was not primarily a function of the price of the next generation processor, but rather driven by continued demand for better performing, feature-rich software. Software, whether in gaming, office or multimedia application, was the hook to catch the consumer and justify the PC upgrade. Cheaper & faster processors simply acted as the enabler.

Now it's the turn of broadband to take the relay from the processor, except that consumers can't seem to find the hook. Ipsos-Insight recent survey found that while two-thirds of Americans are connected to the Net, most are still using that trusted old narrowband modem, with a third "not convinced they need broadband-at all." A couple of years ago, you might have followed telco executives' lead in blaming the music industry for chocking off any truly sought-after content that might drive surfers to make the switch. But that doesn't hold as much water today as the recording industry has been more aggressively working with various online providers, from webcasters to music retailers to music readily available to surfers. And in any case, file sharing systems like Kazaa has made an astounding amount of free content available at consumers' fingertips.

So what gives? The problem is that we are still not giving consumers what they truly want. Not a ˘99 download or subscription-based radio, but a compelling entertainment experience. This is the key to the success of the DVD. The DVD is not simply a technical upgrade to video home viewing but a transformation of the way consumers relate to movies in a way that was just not possible with the old VCR. Remove this factor and most of us would still be renting those VHS tapes at our local Blockbuster.


Home » News Beat » Can Music Save Broadband
Permalink:http://www.musicdish.com/mag/?id=8306
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

News Beat

» Mixcloud Taps Gracenote for Advanced Music Recognition

» Copyright Royalty Board Increases Sirius XM Royalty Rate

» Live Entertainment Specialists Headliner Launch Premium Artist Booking Service

» Nordic & British Musicians' Unions' Joint Statement on Sexism in the Music Industry

» Women Make An Impact On The 2018 MPG Awards Shortlist

News Beat Directory



» [2017-12-25] MusicDish*China Presents 'Savage Guitarist' Todd Clouser In Beijing; As Part Of His #YouTheBrave Asia Tour That Includes 8 Shows Across Japan, Todd Will Be Giving Solo Shows At Laifu Livehouse On 12/27 And Temple Bar On 12/28

» [2017-12-20] Mixcloud Taps Gracenote For Advanced Music Recognition; Next-generation Audio Fingerprinting Helps Mixcloud Identify And Catalog Copyrighted Music Within User-generated Content

» [2017-12-18] Copyright Royalty Board Increases Sirius XM Royalty Rate; Judges Announce Royalty Rates And Terms For Satellite Audio Radio Services (SDARS) And Preexisting Subscription Services

» [2017-12-06] Lithuanian Band Grabs Bronze At The Silk Road Indie Music Festival 2017; Antikvariniai Kašpirovskio Dantys Competed With Bands From Belgium, Sweden, Armenia, Germany, Japan, South Africa, India, Norway, Poland, Italy And The UK As Well As China

» [2017-12-06] Live Entertainment Specialists Headliner Launch Premium Artist Booking Service; A Fully-managed Service That Simplifies The Process Of Booking Renowned Artists And Performers For Occasional Event Planners, Agencies And Brands

» [2017-11-27] Voice-Controlled Speakers & The Music We Listen Too; Music Is A Major Part Of The Way Amazon Echo And Google Home Owners Interact With Their Devices

» [2017-11-21] Nordic & British Musicians' Unions' Joint Statement On Sexism In The Music Industry; Discussions On The Issue Of Gender Inequality, Sexism And Sexual Harassment, The Scale Of Which Had Been Highlighted By The Recent #metoo Campaign

» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys

» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals

» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?

» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright

» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

The International Music Consulting Firm GINGIO Hosts Events At NAMM And Grammy Weeks

MarilynMusic Places Five New Songs With Altino Music

Award Winning Singer/Songwriter Craymo Releases December Rain (Carol Of Love) To Radio

For Folk's Sake Premieres Katie Garibaldi's 'Unhappy Holiday' Honky Tonk Music Video

GuitarPlayer.com Debuts Claymation Music Video For 'Star In The East' By Katie Garibaldi

Veteran Recording Artist Jerri BoKeno Rekindles Holiday Jewel "This Christmas"

The Ed Sheeran Of The Hare Krishna World: Meet Cyril Wohrer



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships