Spotlight on DJ Robba
Born Robert Salsoni 33 years ago, he is better known as DJ
Robba on the internet airwaves, representing for the Reggae masses on
World Wide FM (WWFM), an internet-only radio station. While visiting
Savannah-La-Mar in Jamaica in 1999, he met an up and coming artist by
the name of Singing Honour. When he requested that Singing Honour
voice a dubplate for him, Honour abbreviated Robert's name to Robba.
So from there, the name just stuck.
Originally from Bromley in Kent, Robba now resides in London.
His old flat mates, who had a long history of dealing with pirate
radio stations and running clubs in London, approached Robba and asked
him if he'd be interested in getting involved in a Reggae show. Due
to his love for the music, his answer was positive and he started
working with WWFM in February 1999.
Four people in a partnership own WWFM. There are currently
no plans for WWFM to be conventionally broadcast, but they are hoping
that they will open an online record store on the site. WWFM is
self-sufficient, so they are always on the look out for sponsors.
They have won a few awards, including being voted No1 by Real Player
earlier this year.
WWFM is live on the net 24 hours a day, 7 days a week and
Robba's 'Pure Riddim Show' runs Mondays between 8:00 p.m. and 10:00 p.m.
GMT. The first hour of his show concentrates on Dancehall, Lovers
and Roots, and for the beginning of the second hour, Robba entertains
with the Bashment section "which is pure riddims I'll be playing."
Robba began dealing with just spinning tunes on his show.
Over time he has progressed to inviting guests to his show for both
interviewing purposes and also for sound systems and DJs to spin
their tracks. He has concentrated more on interviewing artists and
he likes to deal with artists "as they're busting," because he feels
this gives the listener "something fresh."
The guest artists that have appeared on Robba's show include
Peter Hunnigale, Tippa Irie, Queen Omega, RasItes, Levi Roots, Jah
Mason, and he interviewed Junior Kelly in 1999 prior to his big break.
Robba is currently in the process of arranging a slot with singer Al
Robba tries to please as many of his listeners as he can, but
with only two hours a week, this is no easy task. He does, however, give
up part of his show once a month to New Foundation sound and
approximately every three weeks, producer,/singer/songwriter G Vibes drops
a Roots selection. Having G Vibes on his show could be a mutually
beneficial partnership, because Robba sees that it would be a natural
progression to move into production and he would like to be
responsible for discovering new talent. He has got involved with a
rapper by the name of Nam from Kingston and has worked to get him
voiced at G Vibes' studio.
When asking Robba what he thinks needs to change with Reggae
music, he believes that there should be a lot more positive promotion
of the music. "There is a stigma that hangs around Reggae, you know,
that's a bit negative and through the likes of Luciano, the conscious
lyrics, hopefully, that is going to get across and you're going to
reach a wider audience." Well, Robba is doing his bit for publicity
via his radio show on the net and he believes that it "is one of the
best ways to reaching people and getting Reggae on the map."
Robba spends a lot of his spare time with his young daughter
and when he's not getting involved with music in one way or another,
he has his day job as a carpenter to keep him occupied. His advice
for up coming radio DJs is "just keep plugging it, just keep pushing.
What you put in, is what you're going to get out of it, so if you're
serious about it you know you'll get to where you're going, just
believe in yourself."
It's obvious that Robba believes in what he's doing. You only
have to tune into his show or speak to him to know that he loves
Reggae with a passion. Don't take our word for it, check out his
show for yourself at www.wwfm.co.uk .
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