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Spotlight on DJ Robba
By Lady Zimma & Miss Mention, Dainty Crew
(more articles from this author)
2004-01-26
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Born Robert Salsoni 33 years ago, he is better known as DJ Robba on the internet airwaves, representing for the Reggae masses on World Wide FM (WWFM), an internet-only radio station. While visiting Savannah-La-Mar in Jamaica in 1999, he met an up and coming artist by the name of Singing Honour. When he requested that Singing Honour voice a dubplate for him, Honour abbreviated Robert's name to Robba. So from there, the name just stuck.

Originally from Bromley in Kent, Robba now resides in London. His old flat mates, who had a long history of dealing with pirate radio stations and running clubs in London, approached Robba and asked him if he'd be interested in getting involved in a Reggae show. Due to his love for the music, his answer was positive and he started working with WWFM in February 1999.

Four people in a partnership own WWFM. There are currently no plans for WWFM to be conventionally broadcast, but they are hoping that they will open an online record store on the site. WWFM is self-sufficient, so they are always on the look out for sponsors. They have won a few awards, including being voted No1 by Real Player earlier this year.

WWFM is live on the net 24 hours a day, 7 days a week and Robba's 'Pure Riddim Show' runs Mondays between 8:00 p.m. and 10:00 p.m. GMT. The first hour of his show concentrates on Dancehall, Lovers and Roots, and for the beginning of the second hour, Robba entertains with the Bashment section "which is pure riddims I'll be playing."

Robba began dealing with just spinning tunes on his show. Over time he has progressed to inviting guests to his show for both interviewing purposes and also for sound systems and DJs to spin their tracks. He has concentrated more on interviewing artists and he likes to deal with artists "as they're busting," because he feels this gives the listener "something fresh."

The guest artists that have appeared on Robba's show include Peter Hunnigale, Tippa Irie, Queen Omega, RasItes, Levi Roots, Jah Mason, and he interviewed Junior Kelly in 1999 prior to his big break. Robba is currently in the process of arranging a slot with singer Al Campbell.

Robba tries to please as many of his listeners as he can, but with only two hours a week, this is no easy task. He does, however, give up part of his show once a month to New Foundation sound and approximately every three weeks, producer,/singer/songwriter G Vibes drops a Roots selection. Having G Vibes on his show could be a mutually beneficial partnership, because Robba sees that it would be a natural progression to move into production and he would like to be responsible for discovering new talent. He has got involved with a rapper by the name of Nam from Kingston and has worked to get him voiced at G Vibes' studio.

When asking Robba what he thinks needs to change with Reggae music, he believes that there should be a lot more positive promotion of the music. "There is a stigma that hangs around Reggae, you know, that's a bit negative and through the likes of Luciano, the conscious lyrics, hopefully, that is going to get across and you're going to reach a wider audience." Well, Robba is doing his bit for publicity via his radio show on the net and he believes that it "is one of the best ways to reaching people and getting Reggae on the map."

Robba spends a lot of his spare time with his young daughter and when he's not getting involved with music in one way or another, he has his day job as a carpenter to keep him occupied. His advice for up coming radio DJs is "just keep plugging it, just keep pushing. What you put in, is what you're going to get out of it, so if you're serious about it you know you'll get to where you're going, just believe in yourself."

It's obvious that Robba believes in what he's doing. You only have to tune into his show or speak to him to know that he loves Reggae with a passion. Don't take our word for it, check out his show for yourself at www.wwfm.co.uk .


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