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Marketing Your Music With Confidence
By Daylle Deanna Schwartz, Revenge Productions
(more articles from this author)
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Confidence sells! And it doesn't cost anything. I hear musicians all the time speaking about their music without conviction - which makes a difference. They often have slumped shoulders and low energy. That's not going to impress anyone and in this biz, we need to impress. Why should someone take you seriously if you're not confident about your music? Confidence is contagious. When people feel yours, their image of you gets more positive and they're more likely to check out your music or make time for you. Confidence shows you're taking yourself seriously. I can hear some of you thinking, "I don't have a confident personality and can't manufacture it. What can I do?" I'll tell you.

Nobody starts with confidence. It's developed and learned over time. I was terrified on my first few TV appearances. And it took a while to develop real confidence to speak to a group during a seminar. When I first talked to Billboard, I was nervous about writing my first book. But nobody (except my good friends) knew. I fake confidence ‘till it's real. If you do something over and over, it becomes a habit. The more you act confident, the more you'll feel it. I live by Decarte's quote, "I think, therefore I am." It's in all my books and I live it. Fake it until it's real, because it does become real if you keep it up. "I think, there I am." Here are some of my confidence boosters. If you practice developing yours, you'll attract a lot more for you and your music.

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* Talk to yourself. I do and I'm not crazy (no arguments from friends, please!). I do it to encourage myself. In scary situations, I go to a mirror and say versions of "I'm Daylle Deanna Schwartz and I know I can do it." Or "I'm good enough to handle this situation." Sometimes I repeat it like an affirmation until I feel the power of my words. You CAN do it. * Take deep breaths before speaking. Trying to sound confident when you're not is stressful. Taking some slow, deep breaths keeps your demeanor calmer.

* Keep a positive attitude. If you sound positive, people will think you are. This is part of faking till you make it. Speaking in a positive tone makes you sound confident. Develop some energy if you have none. The more energetic you sound, the more people will think you're confident.

* Smile. Nervous people don't smile. They may giggle at inappropriate times, but don't have a confident smile. Smiling triggers confidence by stimulating good body chemicals. The act of smiling feels good. Polish your teeth and show them!

* Develop a confident stance. Work on your posture. People judge you by how you carry yourself. And good posture can be faked easily. Stand straight, and arch your shoulders back, with your head held high. People will buy the image of confidence and take you more seriously. It sets a tone for their immediate perception of you. Good posture makes YOU feel more powerful.

* Develop a firm handshake. Wet noodle grips don't cut it! In my seminars I shake hands with as many people as possible. I tell about 50% of them to develop a firmer grip. This is something you all can do!!! A firm handshake communicates confidence, whether you have it or not.

* Polish your balls! In situations where someone is challenging your ability and you don't feel sure of yourself, challenge them back. Ask questions to buy time to think. For example, if someone questions your ability to do a job, ask if there's an aspect you don't know about that elicits concern. Put the other person on the spot to prove themselves to you. Don't get defensive when someone tries to put you on the spot or show you up. Make them own up to what they say. Being defensive doesn't impress. Asking questions back shows confidence.

These tips come from one of the tapes I sell for $10 called "Confidence Boosters: Be the Self-Assured Person You Want to Be!"

Reprinted with permission from Issue #8 of “Daylle’s News & Resources,” a newsletter supporting indie music. Daylle's next start & Run Your Own Record Label seminar is on October 4th. Click on Daylle Deanna Swartz (above) for more information and to visit her website.

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