Marketing Your Music With Confidence
Confidence sells! And it doesn't
cost anything. I hear musicians all the time speaking about their music
without conviction - which makes a difference. They often have slumped
shoulders and low energy. That's not going to impress anyone and in this
biz, we need to impress. Why should someone take you seriously if you're not
confident about your music? Confidence is contagious. When people feel
yours, their image of you gets more positive and they're more likely to
check out your music or make time for you. Confidence shows you're taking
yourself seriously. I can hear some of you thinking, "I don't have a
confident personality and can't manufacture it. What can I do?" I'll tell
Nobody starts with confidence. It's developed and learned over time.
I was terrified on my first few TV appearances. And it took a while to
develop real confidence to speak to a group during a seminar. When I first
talked to Billboard, I was nervous about writing my first book. But nobody
(except my good friends) knew. I fake confidence ‘till it's real. If you do
something over and over, it becomes a habit. The more you act confident, the
more you'll feel it. I live by Decarte's quote, "I think, therefore I am."
It's in all my books and I live it. Fake it until it's real, because it does
become real if you keep it up. "I think, there I am." Here are some of my
confidence boosters. If you practice developing yours, you'll attract a lot
more for you and your music.
* Talk to yourself. I do and I'm not crazy (no arguments from friends,
please!). I do it to encourage myself. In scary situations, I go to a mirror
and say versions of "I'm Daylle Deanna Schwartz and I know I can do it." Or
"I'm good enough to handle this situation." Sometimes I repeat it like an
affirmation until I feel the power of my words. You CAN do it.
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* Take deep breaths before speaking. Trying to sound confident when
you're not is stressful. Taking some slow, deep breaths keeps your demeanor
* Keep a positive attitude. If you sound positive, people will think you
are. This is part of faking till you make it. Speaking in a positive tone
makes you sound confident. Develop some energy if you have none. The more
energetic you sound, the more people will think you're confident.
* Smile. Nervous people don't smile. They may giggle at inappropriate
times, but don't have a confident smile. Smiling triggers confidence by
stimulating good body chemicals. The act of smiling feels good. Polish your
teeth and show them!
* Develop a confident stance. Work on your posture. People judge you by
how you carry yourself. And good posture can be faked easily. Stand
straight, and arch your shoulders back, with your head held high. People
will buy the image of confidence and take you more seriously. It sets a tone
for their immediate perception of you. Good posture makes YOU feel more
* Develop a firm handshake. Wet noodle grips don't cut it! In my seminars
I shake hands with as many people as possible. I tell about 50% of them to
develop a firmer grip. This is something you all can do!!! A firm handshake
communicates confidence, whether you have it or not.
* Polish your balls! In situations where someone is challenging your
ability and you don't feel sure of yourself, challenge them back. Ask
questions to buy time to think. For example, if someone questions your
ability to do a job, ask if there's an aspect you don't know about that
elicits concern. Put the other person on the spot to prove themselves to
you. Don't get defensive when someone tries to put you on the spot or show
you up. Make them own up to what they say. Being defensive doesn't impress.
Asking questions back shows confidence.
These tips come from one of the tapes I sell for $10 called "Confidence
Boosters: Be the Self-Assured Person You Want to Be!"
Reprinted with permission from Issue #8 of “Daylle’s News & Resources,” a newsletter supporting indie music. Daylle's next start & Run Your Own Record Label seminar is on October 4th. Click on Daylle Deanna Swartz (above) for more information and to visit her website.
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