MusicDish e-Journal - June 22, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

Hollywood Plugs Into 36,000 Us Classrooms
By Jon Newton, p2pnet.net
(more articles from this author)
2003-10-31
Comment | Email | Print | RSS

As part of its attempt to thwart online p2p file sharing, Hollywood is pumping anti-piracy messages to 900,000 students through a program that's being "integrated" into more than 36,000 classrooms across America.

Using American schools as unpaid business reps is nothing new for Hollywood. The RIAA, the MPAA's counterpart in the music industry, has already enveigled universities across the US into acting as direct sales outlets for the Big Five record labels.

MusicDish Network Advertisement
Now the MPAA (Motion Picture Association of America) is employing Junior Achievement Inc to carry the message, which will in effect be delivered free over the next two years to children in grades five to nine via volunteer teachers.

Nearly 20,000 MPAA classroom kits have already been distributed.

"The primary goal of the program, which includes introductory information on copyrights, hands-on, interactive classroom activities and take-home materials, is to help students understand that illegally downloading or duplicating copyrighted material is no different than walking into a store and stealing it," says Junior Achievement.

"We think it's a critical group to be having this conversation with," MPAA spokesman Rich Taylor is quoted as saying in a Fox News story.

On top of that, starting today MPAA boss Hack Valenti's hoary 'public service' announcements saying file sharing threatens the livelihood of Hollywood employees such as prop-people and carpenters are once again being released to approximately 5,000 cinemas across the States.

Whether or not these Hollywood school programs address issues such as fair use isn't mentioned.

"This is really sounding like Soviet-style education," Fox quotes EFF (Electronic Frontier Foundation) lawyer Wendy Seltzer as saying. "First they're indoctrinating the students and then having students indoctrinate their peers."

Junior Achievement is offering students DVD players, DVD movies, theater tickets and all-expenses-paid trips to Hollywood for winning essays about the illegalities of file-sharing, the story goes on. "Teachers, too, can win prizes for effectively communicating the approved message in class."

Melinda Anderson, a spokeswoman for the National Education Association, the says it's unsettling when corporate presence in the classroom is tethered to sponsored incentive programs.

"What it speaks to is kind of a new era in commercialism emerging in classrooms where the attempts to connect with students are becoming more and more sophisticated. Schools that are often strapped for cash are more tempted to partner with these organizations," Fox has Anderson saying.

"Coming from school, these companies are getting a tacit endorsement for their product," Anderson said. "That's not a school's role to be the purveyors."


Home » News Beat » Hollywood Plugs Into 36,000 Us Classrooms
Permalink:http://www.musicdish.com/mag/?id=8910
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

News Beat

» 13 Music Label Sold to MTN

» Darcus Beese Named President Of Island Records

» ASCAP Revenues Top $1.144 Billion In 2017

» BMG Appoints New Creative Directors In Nashville

» Live.me Launches Its First Live Musical Themed Content Series

News Beat Directory



» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Png Z

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance

» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves

» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers

» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series

» [2018-04-24] Skype And Mixcloud Launch "Connecting..." Podcast Series; Podcast Series Connects The Music World's Brightest Sparks And Explores The Power Of Creative Collaboration
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Australian DJ Duo NERVO Enter Sports Arena With Unique Volleyball Partnership

2018 Summer Additions Come To Hybrid Studios

Plunky's "Love Makes Us Better" Video Is Cosmic Jazz-Funk

Deadline Looms - The 23rd Annual USA Songwriting Competition

Carys - A Different Kind Of Normal - Debut CD Release

Melvin Riley Of Ready For The World Celebrates 35 Years In The Music Business And The Re-launch Of His Solo Career And New Billing Title

Listen: Darquise Explores The Art Of The Beak Up In His Debut Single "I Say One"



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships