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1M People Deleted Music Files
By Jon Newton, p2pnet.net
(more articles from this author)
2003-11-06
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The RIAA's subpoena terror campaign menaced more than a million households into deleting their digital music files, says a new report - but consumers' overall opinion of the recording industry is suffering as a result.

Consumers' overall impressions of the recording industry were negatively affected by threats of litigation, says the NPD Group, which produced the study, continuing, "Two-thirds of consumers who had recently shared files on P2P networks reported that the lawsuits caused them to have a 'much more' or 'somewhat more' negative opinion of record companies in general. Just over 40 percent of consumers who had not downloaded music in the previous four weeks felt similarly."

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Earlier in the report, "There are many reasons why consumers would delete files - from hardware changes to burning their music inventory to CD - but this massive jump in deletions is clearly a reaction to the new environment for pirated music," says vp Russ Crupnick, going on:

"It's apparent that the music industry's strategy continues to work in the ongoing battle against illegal music file sharing; however, those same tactics also appear to negatively affect the perceptions of the recording industry among consumers."

The number of households acquiring digital music via p2p file-sharing services declined by 11% from August to September and the total number of music files downloaded decreased 9%, says the company.

"The music industry's success in reducing file-sharing activity has been impressive, but now the real work of winning back the hearts and minds of consumers must begin," Crupnick adds.


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