1M People Deleted Music Files
The RIAA's subpoena terror campaign menaced more than a million households into deleting their digital music files, says a new report - but consumers' overall opinion of the recording industry is suffering as a result.
Consumers' overall impressions of the recording industry were negatively affected by threats of litigation, says the NPD Group, which produced the study, continuing, "Two-thirds of consumers who had recently shared files on P2P networks reported that the lawsuits caused them to have a 'much more' or 'somewhat more' negative opinion of record companies in general. Just over 40 percent of consumers who had not downloaded music in the previous four weeks felt similarly."
Earlier in the report, "There are many reasons why consumers would delete files - from hardware changes to burning their music inventory to CD - but this massive jump in deletions is clearly a reaction to the new environment for pirated music," says vp Russ Crupnick, going on:
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"It's apparent that the music industry's strategy continues to work in the ongoing battle against illegal music file sharing; however, those same tactics also appear to negatively affect the perceptions of the recording industry among consumers."
The number of households acquiring digital music via p2p file-sharing services declined by 11% from August to September and the total number of music files downloaded decreased 9%, says the company.
"The music industry's success in reducing file-sharing activity has been impressive, but now the real work of winning back the hearts and minds of consumers must begin," Crupnick adds.