HFA Signs Digital Background Music Deal With TruSonic
The Harry Fox Agency, Inc. (HFA), the premier U.S. mechanical licensing organization, announced today that it has entered into an agreement with TruSonic, a business music and messaging service. Under the agreement, the Harry Fox Agency will provide licensing for songs from its affiliated music publishers for digital background music played on TruSonic equipment. This marks the first time HFA has entered into an arrangement for this type of service.
TruSonic delivers sound recordings over the Internet to secure proprietary digital storage devices that play background music in commercial establishments. Since the service creates a server copy, which is then distributed to clients, a mechanical license is required. HFA will issue licenses and collect and distribute royalties for the compositions it represents.
Using a web-based interface, TruSonic’s customers are able to schedule and select among pre-established and custom lists of songs, download the selected playlists to their local devices, and play back the music. Current TruSonic subscribers include Petco Pet Supplies, Spencer Gifts, Comp USA, Champs Sports, O’Charley’s Restaurants, Rubio’s Baja Grill, Great Clips Hair Salons, AMC Theatres, Books-A-Million Booksellers, Affiliated Foods Midwest, IGA Grocery Stores, HealthMart Pharmacies, the Minneapolis-St Paul Airport and the Maryland Motor Vehicle Administration, among others.
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» HFA Signs Digital Background Music Deal With TruSonic
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