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Over 2,000 Listeners Responded To RRadio Network's Survey 23
By Mi2N
(more articles from this author)
2004-05-02
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The Audio Graphics network of independent online stations asked its audience for thoughts about online radio's biggest problem, how they are employed, and their influence in the purchase of office imaging equipment.

Questioned, "When listening to online radio, what do you consider to be the biggest problem?"...
- 23.5% of responsdents said it was "finding a good station."
- 20.4% reported "connection/buffering time"
- 15% labeled Signal dropouts

The next "biggest problem" was only mentioned by 8.6% of the crowd - unidentified songs.

As for those who are satisfied? 16.9% said "Everything is fine."

Respondents were also asked what they do for a living:
17.3% work in the technology sector
14.1% are professionals
8.7% report they are managers
8.5% are employed in the service industry
6.3% medical workers
5.3% professional support
5.2% work in retail, and
4.5% are in manufacturing
27.5% said they work in a category "other than" was listed.

With its ability to target specific qualities, Survey 23 looked at the influence carried by the online radio audience when it comes to purchasing office imaging equipment.

Although 49.2% report a decision like that was totally out of their hands, 26.9% claim to "make the decision" or "share that decision." Another 17.7% said they were asked for their opinion, indicating companies that make scanners, printers, and copy machines should look to online radio as an advertising vehicle.

Related News from Mi2N:
» Over 2,000 Listeners Responded To RRadio Network's Survey 23.


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