Film/TV Downloading Triples In A Year
Downloading of illegal films and television programmes has tripled in the last twelve months, according to research conducted for the British Video Association. But the research suggests that it is still only four per cent of the population who are illegally downloading film/TV.
The report estimates 1.67 million people are downloading illegal film/TV files, compared to about 570,000 people last year. This is 50 per cent more than was predicted following similar research from the video industry at the end of 2002.
The loss to the video industry during 2003 is calculated to be as much as £45 million in DVD sales alone.
The research, revealed in the newly published 2004 BVA Yearbook, was conducted by TNS, based on their Audio Visual Trak panel of 16,000 people aged between 12 and 74 years of age. TNS concludes: "Comparing the latest data with that gathered in 2002 demonstrates the growing menace of 'free' downloading to the music and video industries. Individuals involved in downloading music have nearly doubled in a year, while those involved in downloading film have tripled, albeit from a lower base.
The research gives a clear profile of the average film/TV downloader. They are young (younger than for music); nearly three quarters are under 35 and 67 per cent are male. They are most likely to live in the South where there is better access to broadband.
They are more likely to shop on the Internet; indeed 67 per cent are using the Internet 6-7 days per week and 31 per cent buy DVDs (of which they will often have large collections) on-line.
The vast majority of downloading occurs at home (89%), although some download at a friend's house, at university or work (3 per cent each).
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