First Impressions: The first impression you make on someone is your calling card. When you make a good one, you create the best potential for someone wanting to support you. If the first impression is bad, or even just not good, you lose out on opportunities. Often we don't get a second chance to create an image that gets mileage. Therefore, I encourage you to be conscious of all the ways that first impression are made on potential fans and industry people who might advance your career. Then do what you can to make it a good one. People you haven't met or who are coming into contact with you for the first time will make judgments about you from:
*Your phone presence: An impression is conveyed by how you speak on the phone. I get many calls from people who mutter and sound like they're falling asleep. I forget them as soon as I hang up. I'm told I give good phone because I'm friendly and cheerful. Your tone of voice leaves a strong impression on someone who doesn't know you. Sounding positive and upbeat makes people want to hear from you again. They're more likely to remember you. If you call someone because you want something from them (press, radio play, to book a gig), have a script in front of you if necessary. Make sure you sound confident and professional. And don't drag out the conversation!
*Your personality: People don't like deadheads or grumps. They like being around those who bring them up, not down. When you first meet someone, you can begin to build a rapport with them that can last through your career. Before you go out to network, read up on many things so you have interesting things to add to discussions. An energetic presence is contagious. Friendly and professional is the personality to aim for when you're trying to make a good impression so people want to deal with you.
*Your press kit: A well put together press kit can be a wonderful calling card. A good photo can make someone want to know more. Make yours inviting. It should truly represent your image. Don't have a cluttered kit. Make it clean and professional, getting as much across as you can on just a few sheets.
*Your website: Is your web site disorganized or cluttered? Does it make all the info accessible to the visitor? I've gone to sites that were difficult to navigate. An attempt to be creative or clever isn't always easily translated into which link will bring me to what. If I have to search for contact info, I probably won't contact you. I've gone to many sites of artists that I was interested in interviewing and gave up trying to decipher what was where. I've also been surprised by how many websites are sparse - many of the artist's achievements aren't listed.
*Your representative: Whether you have an experienced manager or a friend/fan helping you out, make sure it's someone who will make a good impression. A & R people, club promoters, and people in the press say that they've passed on musicians because their rep was a pain in the butt. That's not the impression you want to give! They will associate your rep with you. Make sure it's someone who acts in a professional manner and knows how to approach people without coming across as a pest.
*Your business card: A plain, simple card gives folks your info. A well designed card on nice paper makes people take you more seriously. I've had many cards since I began but they've always been special. A card that makes people say, "nice card," will also make them think that you're doing well. Even when I was losing money, the impression that I gave with my fancy card said "successful." When your image fades in someone's memory after an event, all people have is your card to remember you by.
Reprinted from Daylle's Music Resource Newsletter
» The Nashville Musicians Sound Healthcare Plan Rolls Out
» Career Moves: Cinq Music, Songtrust, Def Jam, Warner Music, 117 Management & DPA
» The Production Music Association Now Accepting Entries For The 2017 Mark Awards
» Aloft Hotels And MTV Spotlight Top Asia Pacific Music Talent
» Deadline Looms - The 22nd Annual USA Songwriting Competition
Career Tips Directory
» [2017-11-13] Women Make An Impact On The 2018 MPG Awards Shortlist; Nearly A Quarter Of Those Named This Year Are Female, Proving That Music Production Is No Longer A Bastion For The Boys
» [2017-11-13] The Nashville Musicians Sound Healthcare Plan Rolls Out; Sound Healthcare & Financial Announced The Formation Of A True Group Health Insurance Policy Plan For Musicians And Industry Professionals
» [2017-11-09] Streaming & Listening Diversity - Spotify Case Study; Will Artists Have An Easier Time Finding An Audience, Or Will Streaming Focus Global Attention On A Small Number Of Stars?
» [2017-11-09] Two-Sides Of Copyright Finance: Sound Royalties & Kobalt; Sound Royalties Unearths Millions In Undistributed Royalties While Kobalt Launches Fund To Invest In Music Copyright
» [2017-11-08] Career Moves: ROLI, Live Nation Sweden, Music Glue, BBR Music Group, Warner/Chappell Music Spain & Blue Night Soundscapes; ROLI Chief Creative Officer, Live Nation Sweden Managing Directors, Music Glue Global Head Of Business Development, BBR Music Group VP Of International, Warner/Chappell Music Spain Managing Director And Blue Night Director Of Music Clearance
» [2017-11-08] Europe's Digital Music Leaders Form Alliance; European Digital Music Companies Launch Of Digital Music Europe
» [2017-11-05] Pandora Subscriber Base Grows To Over 5 Million; Pandora Premium Paid Subscribers Cross The 1 Million Milestone In October 2017
» [2017-11-05] Hybrid Studios Announces Online Mastering Services; Engineers Billy Klein And Brian Frederick Spearhead New Online Mastering Effort Through OC Studio
» [2017-11-05] Music Industry Betting On VR & AR For New Revenue; The Music Industry Is Making An Early Bet On VR & AR To Create New Revenue Streams Across All Their Lines Of Business
» [2017-11-04] Sound Royalties Unearths Millions In Undistributed Royalties; Nearly $14 Million In Undistributed Royalties Has Been Found By Music-focused Finance Firm Sound Royalties
» [2017-11-02] MusicDish*China October China Label Music Releases And Charts; Several Tracks From October Releases Have Charted On Chinese Music Portal Kanjian ING Top 10 Weekly Chart
» [2017-11-01] Deezer Becomes Miami Dolphins' Official Music Partner; Deezer's Flirtation With The Sports World Appears To Have Just Begun
follow MusicDish on