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The Powerful 'E' Word: Embellish
By Daylle Deanna Schwartz, Revenge Productions
(more articles from this author)
2004-07-02
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Embellish: A synonym for embellish is "adorn."

Careers get started by adorning them. I live by the concept of embellishment. Give me a crumb to work with and I'm make it seem like a whole loaf! I don't consider embellishing to be lying. It's milking what you do have to the max. For example, when I began my record label, my dad went to record stores in Miami and asked them to take a few on consignment. Many took two or three, probably to humor him. But I made a big deal out of my records being in stores all over Miami. That actually led me to DJs there and eventually I did have a big market in the south.

It began with some illumination of the truth. Embellishing is also truth with omission. I advise people to leave out numbers of how many CDs they sell and talk about the markets it's out in, even if they've only sold a few. It sounds better. If you play gigs with few people, it still translates into a gig on paper. The public doesn't have to know the negative side of things that happen to you.

Whenever anyone asks how I'm doing, I give a big enthusiastic "great!" And I am. But I wasn't always great. When I first began my label and didn't have distribution, I'd always enthusiastically say my record was selling when asked how it was doing. I'd sold three at the beginning, but three meant it was selling.

When you get good press, use it as a cover letter. Send it on top of your press kit or release. The music biz is about hype. You can create your own by taking what you have and building it into something bigger by leaving out some facts and using carefully crafted words.


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