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"Gamers" Make Up More Than Half of Online Radio's Audience
RRadio Network - Survey 25 - May 31 to July 12, 2004 - 1,999 respondents
By Mi2N
(more articles from this author)
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Over the last 36 months RRadio Network surveys have defined the online radio audience better than any other research. Over 32,000 persons have contributed their opinion.

For the first time, Survey 25 measured demographics of our online radio audience using traditional broadcast age/gender breakouts. Details are available at:

"Gamers" Make Up More Than Half of Online Radio's Audience

1,999 persons responded to Survey 25's question: "Are You a Gamer?"

51.7% said "yes," making this category a primary prospect for advertising with radio online.

Of these 1,031 persons:
* 43.7% - play PC games the most
* 23.2% - spend most of their time with online games
* 20.4% - are console game players

...and, while cell phone and handheld games are spoken of in the press, only 1.9% and 1.7% (respectively) of those who listen to online radio say they play these most.

* 4.6% report they play "other" types of games, and
* 3.2% abstained from this question. Humor is In

In Survey 25, online radio listeners also explain how to best approach audio and banner advertising by offering what motivates them to give attention to these types of ads.

For audio ads, "humor" more than doubles the next genre of ad.

When asked, "What in a radio ad is most likely to get your attention?":
* 35.9% of 1,999 respondents report "humor"
* 15.1% say a "personable voice"
* 13.3% claim it's the word "free"
* 12% respond to a "price mention"
* 9% look for a "discount offer"

While we have 12.2% looking for an "other," only 1.7% are motivated to respond to a radio ad when it uses a "forceful delivery."

Related News from Mi2N:
» RRadio Network - Survey 25 Results

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