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Danny Canak's Employee of the Month
Mike Tate of Inertia
By Danny Canak, SydneyUnleashed.com
(more articles from this author)
2004-08-30
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Name: Mike Tate
DOB: 16/3/74
Position/Company: Inertia National Sales Manager

Inertia is an independent, national distributor in Australia. Inertia bridges the gap between the ever expanding volumes of music being produced internationally and the consistent demand for specific product within the Australian marketplace. They wholesale to retail stores nationally and are soon to provide e-commerce distribution from our website. Inertia imports and exports music.

[Danny Canak] How did you get your start in the music industry?

Mike Tate I worked part time at HMV in London whilst at university back in 1994 - then took a full time position for HMV. I migrated to Australia in 2001 and landed National Buyer job for Sanity Dance Arena - then on to Inertia in 2003.

[Danny Canak] Best part of the job?

Mike Tate Working with music and with working people passionate about music.

[Danny Canak] Worst part of the job?

Mike Tate Never being able to switch off. When you work with music, itís not a 9-5 job.

[Danny Canak] Any interesting experiences you can share?

Mike Tate Experiencing the rise of dance music in the UK. Without sounding too wanky, it was revolutionary. And I donít think I will see another musical genre have such an impact in my lifetime. The effect it had on people, including myself, was just incredible. They were life-changing times indeed!

[Danny Canak] Favourite CD of all time and why?

Mike Tate Stone Roses - Stone Roses. I was about 15 and still absorbing a lot of new sounds when this came out. Like most peopleís favourite albums, it holds a lot of memories. It sums up an important time in music and is an album I go back to every month or so.

[Danny Canak] Tell us about the best live show that you ever saw?

Mike Tate Thatís hard, but I think Leftfield at Brixton Academy on the Leftism tour in 1996. It was their first tour of the UK and the sound system was so huge that they caused structural damage to the venue! The UK was buzzing at that point in time and Leftfield supplied the soundtrack to some classic nights. Also around that same time there were huge shows from the likes of Underworld and Chemical Brothers. It was a great time for dance music and the Leftfield show always makes me reminisce about those times.

[Danny Canak] Favourite bars/clubs/pubs to hang out in? I donít go out as much as I used to. Probably Chinese Laundry in Sydney and Honky Tonks In Melbourne. Favourite pub would probably be the Nags Head in Glebe as itís close to home!

[Danny Canak] In the current climate, what advice would you give to someone looking at getting involved in the music industry?

Mike Tate Apply for jobs in music retail to get your foot in the door and get to know your product and suppliers. Itís a shrinking industry, but if you are good enough (and have the right contacts) you will get there. Also, make sure your passion in music doesnít get in the way - always be open to new sounds and donít be too judgemental.


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