RRadio Network - Online Radio Listener Survey Results
Survey 26 - 2,047 respondents: July 12 - August 21, 2004
Data from RRadio Network's Survey 26 shows part of the problem with selling advertising for online radio. 37.2% of the network's audience reside outside of the United States.
As for the 62.8% of US-based listeners:
28.8% call the East coast home
18% - live in the Midwest
4.9% - are Central/Mountain residents
11.1% - listen from the West coast
Another question answered in Survey 26 identifies what the listeners' next major purchase will be. A "home" is marked by 20%, followed by 18.8% of respondents saying it will be a vehicle.
Remodeling their home was next at 12.6%
Buying a computer was checked by 11.6%
Taking a vacation - 11.4%
You will also see a comparison between the education level of today's online radio listener against that of a year ago. Mostly, the stats stay the same, with 57.7% of the network's audience holding a college or post graduate degree.
More details are at http://www.AudioGraphics.com/spclreport/survey26.htm
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