MusicDish e-Journal - August 18, 2018
MusicDish Advertising Network
» HOME » INSIDER SCOOP » CAREER TIPS » MUSIC SPOTLIGHT » MUSICDISH*CHINA
» INDUSTRY INTERVIEWS » NEWS BEAT » DIGITAL SKOOL » OPEN REVIEW » MUSICDISH EDELWEISS
Search MusicDish e-Journal (Advanced)
Subscribe To MusicDish e-Journal
About | Contact | Advertise | RSS | Submit Article | Submit News | Artist Development | Premium PR Distribution
Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network

MusicDish Writer Profile: Tim Sweeny, TSA Associates
Career Tips Contributor
By MusicDish
(more articles from this author)
2004-10-10
Comment | Email | Print | RSS

In 2004, Tim Sweeney & Associates entered its 22nd year of artist development. TSA Associates provides artists, signed or independent, the opportunity to use their established relationships with radio stations, record stores, distributors, press and special live venues. While at the same time, they develop every aspect of artists' careers, including educating artists on the industry and the future opportunities to further their music career.

Tim Sweeny's company was originally the Artist Development & Creative Marketing department of one of the largest major labels in the world. The overall program goal was to develop the careers of artists signed to the company by providing the valuable "personalized marketing" services they needed. The most important individual objective was to "educate" each and every artist on how the music business actually worked (not what they believed was true) and how they could create greater advantages for financial success.

It worked remarkably well for a couple of years. The record company enjoyed having the largest market share in the world and every artist on the label wanted to get into the program. When the label thought the artists had reached the point where they would just know how to do all this on their own, it was decided by the label, to discontinue spending the time or money on their developing artists. Oops!

After a couple of years of directing this department, Tim Sweeney, who had personally worked with each artist, became the "Jerry Maguire" of his day. Tim actually left the company, taking some of the employees with him.

Starting with one artist, Tim redesigned what the new, "Tim Sweeney & Associates" would do. His first action was to invite independent artists to participate in what the company would offer.

This change provided independent artists with a unique opportunity. They were "developed" as artists who were "taught" how to be self sufficient and profitable on their own label and how not to need a major label for their future success.

Through their help, guidance and development, independent artists received airplay on commercial radio stations, sold their independent releases in major record stores, and they were featured in articles in various music industry magazines. They learned the techniques of how to double their audience at their next live show in one week. Most importantly, they were able to generate thousands of record sales. But with all that, it wasn't enough.

Using his own experience of once being an independent artist on his own label and then signed to a major, Tim's value came when he began to personally educate both independent and major label artists working with TSA as to how each aspect of the industry actually worked and how they could use it to their advantage. This made an interesting combination. While the staff was using TSA's relationships to acquire the radio airplay, placement in the record stores and development of reviews and stories in the press, as well as the live show, Tim was secretly teaching artists the "inside" knowledge they needed to know to succeed. It was a matter of enhancing the artist's basic understanding of the music business by empowering them with the right information that would get them the money, sales and position in the industry they desired.

Soon, he was developing independent artists with a proper sales history and marketing foundation who could confidently state to any interested major label, "what can you do for me that I can't do myself?!" Hence, the artists had a "position of strength" to negotiate from.

This philosophy has been "personally" installed in over 1,300 artists in Tim's 19 years in the music business. Some of his artists have become the most successful of all time. You might even consider a few of them to be your musical influences.

www.tsamusic.com
www.musicstrategies.com


Home » Insider Scoop » MusicDish Writer Profile: Tim Sweeny, TSA Associates
Permalink:http://www.musicdish.com/mag/?id=9784
Email |Print |Comment |RSS

back | top


MusicDish Advertising Network

Insider Scoop

» CISAC 2018 Annual Report

» Pop Artist Ava King Releases New Single

» Puma Unveils Drum Machine Inspired Sneaker

» Is Podcasting the New Radio?

» Streaming & Listening Diversity - Spotify Case Study

Insider Scoop Directory



» [2018-06-23] The 2018 MIDEM Silk Road International Music Alliance Signing; International Music Industries Signing Of A Mutual Resource Sharing Agreement With Shanghai Conservatory Of Music & The China Records Group

» [2018-06-06] Screen Music Connect To Explore The Music Of Film, Television And Interactive Media; Created By James Hannigan, Award-winning Composer And Game Music Connect Co-founder, Screen Music Connect Builds On The Success Of The Sold-out Game Music Conferences

» [2018-06-05] Fred Casimir To Develop BMG's Global Recordings Business; As Well As Building BMG's European Infrastructure, Casimir Was Instrumental In Developing BMG's Recordings Business

» [2018-06-03] 13 Music Label Sold To MTN; DSN Music Spins Off Record Label To Albuquerque Music Entrepreneur's New Group

» [2018-06-02] CISAC 2018 Annual Report; A Comprehensive Overview Of The Confederation's Work To Serve 4 Million Creators And 239 Authors Societies Across The World

» [2018-06-02] MusicDish Announces A Love Electric 2018 China Tour; The Tour Will Crisscross Through China With 12 Shows In 8 Cities, Including Guangzhou, Dongguan, Zhuhai, Shenzhen, Kunming, Jiaxin, Wuhan And Beijing

» [2018-06-02] Darcus Beese Named President Of Island Records; Renowned U.K. Music Executive To Join Universal Music Group's U.S. Label Leadership

» [2018-05-17] Avant-Garde Label Maybe Noise Launches In Beijing; The Official Launch Will Be On May 26 At Magnet Theater With A Performance Supporting Its First Vinyl Release: Píng Zč

» [2018-05-04] Award-Winning Lithuanian Rock Band Colours Of Bubbles "She Is The Darkness" 2018 China Tour; The Tour Will Kickoff In Shanghai Where The Band Will Represent Lithuania During The Country's Signing To The Silk Road Music Alliance

» [2018-05-01] Hollywood Heavyweights Launch New Christian Music Label; Their Debut Release, Firma Collective - Songs For Every Soul, Was Produced By Mgrdichian And Mixed By The Legendary Brian Reeves

» [2018-04-30] Pop Artist Ava King Releases New Single; Paris-born Ava King Decided To Move To Beijing Where She Wrote For One Of The Biggest Chinese Movie Production Companies, HuaYi Brothers

» [2018-04-27] NetEase Cloud Music Sign Distribution Partnership With B2 Music; Chinese Music Streaming Service To Release Billboard "Best Of Asia" Album Series
MusicDish Advertising Network

follow MusicDish on
Follow MusicDish on Twitter

Mi2N Music PR

Rick Vines Debut Release "So Happy!"

IES 18 Explodes With WARPED Kevin Lyman’s 1st Appearance After 24 Year Run

OcnSide Releases Summery Indie-Pop Single “Taking Me Over”

indieOn Connects Music To The Blockchain And Creates Better Experiences For Artists And Music Fans

Singer/Songwriter Mariel Darling Releases First Single And Video “No Mirrors”

LESLIE WOODS RELEASES FIRST NEW MUSIC IN THREE YEARS

LA Alt Rock Band VATTICA Release New Single Criminal



Websites: Mi2N | MusicDish*China | MusicDish Network | MusicDishTV | Urban Music News Network
Services: Submit Article | Submit News | Submit Video | Artist Development | Premium PR Distribution

Copyright © 1997-2018 MusicDish LLC., all rights reserved.
About MusicDish e-Journal | Contact Us | Advertise | RSS | Internships