U.S. Announces Major New Initiative To Fight Global Trade In Fakes
U.S. Trade Representative Robert B. Zoellick joined colleagues from the Departments of Commerce, Justice, and Homeland Security today to announce a major new government-wide initiative, the Strategy Targeting Organized Piracy (STOP!), to fight billions dollars in global trade in pirated and counterfeit goods that cheat American innovators and manufacturers, hurt the U.S. economy and endanger consumers worldwide.
"Trade in fake goods is growing, cheating American innovators and producers out of billions of dollars and threatening consumers all over the world with low quality and often unsafe products. This problem crosses many different jurisdictions, laws and countries, and the STOP initiative provides a coordinated and effective answer," said Zoellick. "The message to the IPR pirates and counterfeiters is simple - we will do everything we can to make their life miserable. We will stop their products at our border; we will name and shame your company; we will ratchet up the penalties; and we will coordinate with our trading partners to prevent third-country trafficking."
From familiar products such as CDs and DVDs to clothing, brake pads and even automobiles, trade in fakes has been growing not only with the United States but also between other countries, thereby escaping the reach of U.S. law enforcement efforts. STOP! is broad in scope and brings a new approach, new tools and new pressure to bear through a coordinated effort from the federal government, the private sector and America's international trading partners. The STOP! initiative is the culmination of efforts over the last year to build on the Administration's successful efforts to combat piracy and counterfeiting around the world.
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