Putting The Creative And Media Industries At The Centre Of Plan To Make EU The Leading Knowledge-driven Economy
A group of Europe's top creative businesses, media and industry associations have joined forces today to launch the Creative and Media Business Alliance to give the sector a strong and united voice in Brussels. This launch coincides with the presentation today of the Kok report, which assesses the European Union's (EU) progress towards creating the world's most competitive knowledge-driven economy by 2010.
The Alliance calls for a re-thinking of the "Lisbon Agenda," which sets out the EU's plan for achieving a knowledge-driven economy. The results achieved so far are unsatisfactory, or even "a failure", according to the just-published Kok Report. No substantial progress has been made with growth and employment in Europe in the past five years, let alone with competitiveness.
One of the failures of the Lisbon agenda is its one-sided focus on new technologies. This approach neglects the fact that a dynamic and competitive Information Society will not be created by hardware technology and distribution networks alone. Creative and media businesses are more than a mere driver for technology deployment or 'added value' to the Lisbon Agenda. They are the true value of the Information Society.
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