MusicDish e-Journal - December 13, 2018
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RRadio Network - Survey 27 Results
Survey 27 gets into the personal lives of 1,999 online radio listeners
By Mi2N
(more articles from this author)
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Because shopping and spending time with family is a normal routine in the fourth quarter, Survey 27 gets into the personal lives of 1,999 online radio listeners.

Going into Q4, 2004, RRadio Network asked, "Do you plan to shop online for the 2004 holiday season?"

52.4% said "yes," spending from $10 to over $900.

Both genders show their 25-49 year olds will be the most active with shopping online. Men extend that activity to the 50-54 age group.

As for "How much will you spend?"

15% - $10-150 holiday budget
10.8% - $151-300 holiday budget
13.1% - $301-450 holiday budget
4.8% - $451-600 holiday budget
3.1% - $601-750 holiday budget
2.5% - $751-900 holiday budget
2.9% - $901 + holiday budget

42.7% claim they will do no holiday shopping online this year.
4.8% abstained from the question.

Reaching those that will be shopping online is easy for advertisers using internet radio. Survey 27 asked 1,999 listeners, "When tuned to your online radio station, how long is your AVERAGE listening session?"

40.9% say that, on average, they spend more than three hours EACH TIME they listen.

16.5% say their average listening session lasts 2 - 3 hours.
27.4% - 1 - 2 hours.
13.1% spend less than 1 hour.
2.1% abstained from the question.

Looking at this through gender: 52.9% of females listen in "average sessions" lasting more than three hours. Only 37.3% of males claim the same.

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