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Controversial T-Shirt Hell Ad Pulled From Rolling Stone Magazine
By Mi2N
(more articles from this author)
2004-12-16
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When tshirthell.com decided to make a public statement about Corporate America, they found it wasn't easy to get the word out. Corporate America, it seems, was determined to keep them quiet.

T-Shirt Hell has always been a magnet for controversy. The last two months have been no exception. At the end of October, The Olsen Twins issued a Cease and Desist order to try and stop the distribution of a parody shirt, followed in November by one from eBay in response to a Christopher Reeve/eBay parody shirt.

"Our response was to write an open letter to Corporate America," said internationally renowned businessman and owner of tshirthell.com, Aaron Landau Schwarz. "The next step was to find a place to publish it. We don't normally purchase advertising. (Schwarz claims that even though tshirthell.com is the internet's largest t-shirt company, he's only purchased one advertisement in just over three years of being in business.) We had previously purchased ad space in Rolling Stone Magazine to promote our crazy, holiday gift-wrap. So, we decided to work with them again. We figured an open minded, anti-establishment, rock and roll magazine was the perfect place to make our statement."

Rolling Stone Magazine had other ideas. They declined to print the ad.

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