Enjoyoung Taps Zebra Music Festival As Its Music Brand Partner In 2013
Enjoyoung Media Co., an affiliate of Shanghai Media Group, the second largest media conglomerate in China, announced its partnership with Zebra Music Festival
By Yuhao Xiang [02-15-2013]
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今年是热波音乐节的第五个年头，四年来，热波音乐节改变了国内音乐节以“小众”音乐欣赏为主的格局，将“流行音乐”引入音乐节现场，加上公益和互动项目，改变了普通大众的周末休闲生活方式。2013年，热波将把“玩儿音乐”的嘉年华氛围进行到底，除了热波音乐节之外，“热波在路上”等项目也将同步开展，让大热波的力量发散到淋漓尽致。热波还将在五周年之际推出更多的项目，将运动、潮流、时尚、公益等元素融入音乐当中，让我们跟随热波一起，随着音乐动起来。Give me five!
Enjoyoung Media Co., an affiliate of Shanghai Media Group, the second largest media conglomerate in China, announced that Zebra Music Festival would be its music brand partner for 2013. Enjoyoung owns and operates the Channel Young television entertainment channel as well as publishing entertainment magazines.
"Through its media channels, Enjoyoung would provide Zebra with a broader channel to reach its target audience," noted MusicDish*China founder Eric de Fontenay, "while filling those channels with great live content and branding opportunities."
Zebra Music Festival CEO Ms. Li Dai expressed her delight at cooperating with Enjoyoung as they both share a vision of delivering a positive concept of music. Zebra's festivals have been characterized by its charitable concept "I Care" that fits well with this year's theme "Enjoyoung Positive Energy".
As Zebra Music Festival approaches its 5th year, it has changed how people engage with entertainment by embracing music and the outdoors. Over those years, Zebra has continuously experimented with the festival format, growing from small musical stage to diversified, multi-disciplinary events. It first introduced "pop music" to festivals, while incorporating charitable and interactive activities. In 2012, it became the first Chinese music festival to be hosted in an amusement park and college-wide "Battle of the Bands". For its fifth anniversary, Zebra Music Festival will be adding new projects as well as expanding well beyond music, adding elements of sports, fashion, and charity.
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